Meet Viorel, who has been the Meda
character for a couple of years.
character for a couple of years.
TV, Outdoor and Digital
campaign
Client: Meda | Agency: Propaganda | Year: 2016
campaign
Client: Meda | Agency: Propaganda | Year: 2016
![](https://freight.cargo.site/t/original/i/e5af42a2feed4adeb92f16ddba11c0264222aa10d729ed4b3096c51789b01eaf/Master-Geneza.png)
![](https://freight.cargo.site/t/original/i/983befc715763081250bb6e5d16571cb1fdaaf4c0e08e122c411aba48bc223e9/Master---Venus---SMALL-nori-intregi-facebook.png)
![](https://freight.cargo.site/t/original/i/7b34794c796cc0e09534276b9c6a3229218e042e2a5f2bac912a865b0a597f7b/Master-Shiva.png)
In social media, we gave birth to Medaland,
a magical land on the internet where crazy
things plus meat could happen.
![](https://freight.cargo.site/t/original/i/26a174a6a0d962f5a5b91cda0f1fe3301e40391d311ff0904e23ad0b21824850/portofoliu-meda-social.png)
![](https://freight.cargo.site/t/original/i/29f8d2aa10a4445907a7b5c8787a9ca584165a9e4c9a7b18056c86d50f8c7611/Gif-MEDA-final-final.gif)
![](https://freight.cargo.site/t/original/i/253aa18f2b2060c7442f03e6aae4996c35fab97b7541847a21548936958b2f64/radar-x-3.gif)
![](https://freight.cargo.site/t/original/i/b5b954b3d2c5e9025eed4c3d5e15a86573339cddb407ad2ed88757a381fbb107/ezgif.com-optimize.gif)
![Medaland.ro](https://freight.cargo.site/t/original/i/cbb4231617f3c9802bdf75d8668d716c87a4e00c1a870037ddd10c36fa276f91/site-simulare-laptop.png)
We took it even further, from facebook out the streets. We redesigned the poster of Lacul Lebedelor ballet show and we sticked them on walls out the city.
![](https://freight.cargo.site/t/original/i/e7ceaa411109e271969567da23b057fc16c33547559ddee5d807f16406f8c1a4/poster_04.jpg)
![](https://freight.cargo.site/t/original/i/a98c16c7ffd51ccf8d42b343870453aaf53ec60f1cecf70c38ef02bfa672a300/poster_03.jpg)
![](https://freight.cargo.site/t/original/i/bc75ba7a4673bfc26a2c6debd721bdc5588209ae7ebbfc879cfa1c74870e6c5e/poster_02.jpg)