Meet Viorel, who has been the Meda
character for a couple of years.
TV, Outdoor and Digital
Client: Meda  | Agency: Propaganda |   Year: 2016

In social media, we gave birth to Medaland,
a magical land on the internet where crazy
things plus meat could happen.

We took it even further, from facebook out the streets. We redesigned the poster of Lacul Lebedelor ballet show and we sticked them on walls out the city.