In 2017, Heineken decided to change the positioning and design of Silva beer. They also introduced a new taste, the Romanian Pale Ale, so we came up with this.
TV, Outdoor
Campaign
Client: Silva | Agency: Propaganda | Year: 2017
Campaign
Client: Silva | Agency: Propaganda | Year: 2017
![](https://freight.cargo.site/t/original/i/4549de932c08cff381bbb2e96bcb165bd55688b3364db9728500729c379584a3/dilema-X.png)
![](https://freight.cargo.site/t/original/i/fdf4892fd6d1341c438a3ac0ffdfa0c88535967a494acd3781cb2aac68d11f7a/Kv-Berea-e-noua-dragostea-e-veche.png)
![](https://freight.cargo.site/t/original/i/20a931025b6762c94404d8b415ab8e924b15599d97b6ffe083893b325199cf69/Kv-Berea-e-noua-dragostea-e-veche-2.png)